White Gold Investment: Factors, White Gold Price, How to Invest

Author: Focus on the User | 5 min read
White Gold Investment

While white gold, typically composed of 75% gold and 25% other metals like nickel, palladium, or silver in 18k form, holds a unique position in the market, it presents several challenges as an investment. It is not a preferred choice for many investors due to its lower resale value and exclusion from Individual Retirement Accounts (IRAs) owing to its purity levels, which usually range from 14k to 18k.

Additionally, the volatile nature of its pricing trends and the influence of fashion on its market availability further complicate its investment viability. In contrast, traditional investments like yellow gold, which is eligible for IRAs and often seen as a more stable and conventional option, are generally considered more favorable for investors seeking less risk and more consistent value retention.

The distinct nature of white gold in the investment landscape is underscored by its aesthetic appeal and the intricacies of its alloy composition. However, these attributes, while contributing to its uniqueness, do not necessarily translate into strong investment potential. Its durability, measured on the Vickers scale, is a notable feature, yet the focus on aesthetics over investment value limits its appeal in a market niche primarily driven by practical investment considerations.

What is White Gold?

White gold is an alloy created by mixing gold with white metals such as palladium, nickel, or silver. This combination enhances its durability and modifies its color. The karat system is used to denote its purity, with 24k representing pure gold. In white gold, the karatage commonly ranges from 14k (58.3% gold) to 18k (75% gold).

Rhodium plating is a critical process in white gold jewelry, serving to enhance luster and scratch resistance. This plating, typically 0.75 to 1.5 microns thick, requires reapplication every one to two years. White gold's color can vary based on the proportions of alloying metals used, such as palladium, nickel, or silver, each imparting a different hue and characteristic to the final product.

White Gold vs Yellow Gold as Investment

When comparing white gold and yellow gold for investment purposes, several factors come into play. Market trends and price stability of both metals fluctuate, influenced by cultural and fashion trends. White and yellow gold differ in their alloy compositions, impacting their durability and maintenance costs. While yellow gold is often viewed as a more traditional investment, white gold's unique aesthetics and market niche present an alternative for investors.

Is White Gold a Good Investment? Short Answer: No

Investing in white gold presents several limitations. Its resale value tends to be lower than that of yellow gold. Market volatility, influenced by fashion trends, affects white gold's investment viability. Valuing white gold can be complex due to its varying alloy compositions and maintenance costs, such as the need for periodic rhodium re-plating.

Why is White Gold Worth Less Than Yellow Gold?

Several factors contribute to white gold's lower valuation compared to yellow gold. Market preference trends lean towards yellow gold, which also enjoys higher demand. White gold's manufacturing process, particularly the rhodium plating, adds to its cost and maintenance requirements. Additionally, yellow gold is often perceived as a 'purer' and more traditional form of gold investment.

Find Out How to Invest Gold in Your IRA

Where to Invest in White Gold: Buying Options

Investors interested in white gold have various purchasing options, including online retailers, jewelry stores, and specialty metal dealers. Investment forms range from jewelry and coins to bars and ETFs specializing in precious metals. Assessing the authenticity and quality of white gold products is crucial, emphasizing the importance of certifications and hallmarks for ensuring genuine purchases.

Alternative Investments to White Gold

Investors seeking alternatives to white gold might consider other precious metals like yellow gold, silver, platinum, and palladium. Digital gold and gold-based financial instruments offer modern investment options. Emerging trends in precious metal investing focus on ethical and sustainable sourcing, which is increasingly important in today's market.

White Gold vs Silver as Investment

Investment considerations for white gold and silver vary significantly. Silver often exhibits greater market volatility and has historical performance and liquidity different from white gold. Silver's demand spans industrial and technological sectors, in contrast to white gold's primarily aesthetic appeal. In terms of purity, silver is typically found in higher purities (92.5% to 99.9%) compared to white gold (58.3% to 75%).

White Gold vs Platinum as Investment

Comparing white gold and platinum as investments involves examining attributes like rarity, market demand, price stability, and industrial uses. Platinum has historically shown different pricing trends compared to white gold and is often perceived as more luxurious and prestigious. This perception impacts its market demand and stability.

White Gold vs Palladium as Investment

The recent surge in palladium prices has influenced its comparison with white gold. Palladium's demand is heavily rooted in the automotive sector, contrasting with white gold's dominance in the jewelry market. Factors such as market liquidity and rarity play significant roles in evaluating both metals as investment options.

Can You Invest White Gold in IRA? Short Answer: No

White gold does not meet the purity standards required for inclusion in an Individual Retirement Account (IRA). The IRS stipulates a minimum purity requirement of 99.5% for gold in IRAs, a threshold white gold typically does not meet. For those interested in precious metals IRAs, gold coins that adhere to these purity standards are recommended.

White Gold's Demand

The demand for white gold is segmented into jewelry, industrial, and investment categories. This demand varies geographically, with significant markets in North America, Europe, and Asia. Factors driving this demand include fashion trends, technological advancements, and varying economic conditions globally.

Jewelry Demand in White Gold

Trends in jewelry design and consumer preferences significantly affect the popularity of white gold. Celebrity endorsements and fashion industry trends also play a role in driving demand for white gold jewelry. Seasonal and cultural factors further influence its sales, with notable variations observed in different major markets.

Industrial Demand in White Gold

White gold finds applications in various industries, including electronics, dentistry, and aerospace. The dynamics of industrial demand are influenced by technological innovations and manufacturing processes. The potential for growth in this sector is considerable, considering emerging technologies and market trends.

White Gold FAQ

What factors determine the price of white gold?

The pricing of white gold is influenced by several factors. The global gold prices set the base, while the cost of alloying metals like palladium or nickel adds to it. Manufacturing expenses also play a role. Market demand and fashion trends can cause fluctuations in white gold's value. Geopolitical and economic events also have the potential to affect gold prices, consequently influencing the price of white gold.

How does the investment potential of white gold compare to traditional gold?

In terms of investment potential, white gold and traditional gold have different profiles. Investment returns, liquidity, and market volatility vary between the two. The lower gold content in white gold, as indicated by its karatage, is a significant factor in investment decisions. The role of consumer and industrial demand also shapes their respective investment potentials.

Are there any specific risks associated with investing in white gold?

Investing in white gold comes with unique risks. Market volatility, often driven by fashion trends, and the cost of maintenance, such as rhodium plating, are notable concerns. Fluctuations in prices of alloy metals like palladium can also affect the value of white gold. Authenticity risks are heightened due to the varied compositions of white gold.

Can white gold be a part of a diversified investment portfolio?

White gold can play a role in diversifying investment portfolios. Its correlation with other asset classes needs to be considered. The risk-reward profile of white gold differs from traditional investment assets. Strategic allocation within a broader portfolio should take into account factors like investment goals and market conditions.

What are the pros and cons of investing in white gold jewelry versus bars or coins?

Investing in white gold jewelry has its advantages and disadvantages. The aesthetic value, craftsmanship, and potential resale value are key considerations. On the other hand, investing in white gold in the form of bars or coins involves considerations of purity, storage, and liquidity. Practical aspects such as insurance, portability, and ease of liquidation also differ between these investment types.

Precious Metals Investment Resources


Discover How to Effortlessly Rollover Gold Into Your IRA

Our free eBook covers everything you need to know before you start diverisfying your retirement with precious metals like gold or silver.

Was this resource helpful? Share it with your friends!

Disclaimer: Content on this website is not intended to be used as financial advice. It is not to be used as a recommendation to buy, sell, or trade an asset that requires a licensed broker. Consult a financial advisor.

Speak With An Expert, Learn More About Diversifying IRA With Gold